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Brand Marketer’s Guide To Harnessing Facebook Ads In 2022

Facebook is the original and largest social media platform by nearly every metric. Love it or hate it, the social media powerhouse and soon-to-be metaverse forerunner — is a must-have social media channel for marketers. Facebook is used by 36.8 percent of the world’s population on a monthly basis. For marketers, Facebook is no longer […]
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Data Privacy Concerns in Facebook Ads Following IOS 14.5

The privacy measures Apple implemented last year with the release of IOS 14.5 have revolutionized the world of digital marketing. The IOS 14.5 update was a major step in the ongoing battle between Facebook’s data privacy and advertising capabilities by restricting access to data from Identifier Advertisers (IDFA) behind the new AppTracking Transparency Framework. The […]
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Are Facebook Ads still relevant in 2022?

Businesses are wondering if Facebook advertising is still relevant in 2022. Advertising on social media can be difficult – and in this ever-changing world, you must be on the right platforms, not the dying ones. With the recent changes to Facebook, you might think the ship has sailed and users are jumping overboard by the […]
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3 Reasons Why Your Facebook Ads Are Not Converting

For people who are new to online marketing, Facebook ads are one of the most popular advertising options. Despite the fact that 92 percent of marketers claim to use Facebook ads, many still try Facebook ads and fail to generate positive conversion rate results. Perhaps your Facebook ads are active but not producing the exceptional […]
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Tips to consider before hiring a Facebook Agency

Facebook has seen unprecedented success, reaching nearly 28.5 percent of the total global population. Over 70 million businesses have a Facebook page, demonstrating the platform’s importance in today’s world. Facebook ads are seen by approximately 1.65 billion users, with 1.21 billion between the ages of 13 and 34.  If your brand is looking to have […]
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The Future of Search and Social Media Marketing in the Metaverse

“Today I think we look at the internet, but I think in the future you’re going to be in the experiences.”—Mark Zuckerberg. In 2021, the Facebook Metaverse market was worth USD 63.83 billion. Overall, the market is expected to grow at a 47.6 percent CAGR from USD 100.27 billion in 2022 to USD 1,527.55 billion […]
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Is Neobanking the next big thing for Fintech in India?

From 2022 to 2028, the Neobanking Market is expected to increase at a CAGR of over 45 percent, surpassing USD 45 billion in 2021. By 2024, Neobank is expected to have approximately 98 million users. According to Statista, the neobaking market is estimated to grow at a CAGR of 20.60 percent from 2022 to 2026, […]
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Malaysia’s T-shirt industry is penetrating the Digital Space

Growing at an exponential rate as a global leader in the field of apparel, Malaysia has witnessed an influx of three promising Asian clothing brands- Oxwhite, Havan Clothing, and Teezlab, that are growing at a steadfast speed in the Malaysian T-shirt Industry. These companies target comparable markets, however their business models use distinct ways to […]
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