November was a month with lot of up’s and down’s for brands. While some brands managed to reclaim their top spots in the Social Media rankings, some saw a steep drop in engagement. We take a journey to look back at how brands fared in Social Media during the month of November with other...
Social Media isn’t just about updating status & putting messages.That is what Adam Leiter, the senior vice-president with Star Group has to say.He has written an excellent post on Triple Bottom Line thinking for Social media at techipedia.com. Adam talks about triple bottom line thinking which was first coined by John Elkington in 1994. John argued...
The latest issue of Business India dated May 16,2010, covered Iffort‘s study “Indian Companies on Twitter: A Usage Study”. The story titled “The Twitter Generation-Life in 140 characters” has been compiled by Parthasarathi Swami and Hiral Sheth. The news story basically talks about the sudden popularity of Twitter among various sections of the society,...
We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. of tweets, tweet type, conversation type. Aaron from Money life has written an interesting news-piece featuring this study....
With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. I was just testing uberVU, a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are...
