Our Sweet Little Baby Turns One!!

February 15, 2011
Our Sweet Little Baby Turns One!!

Flashback to Shopprix Mall, Noida Sector-61 during the early months of 2010. We were sitting in a coffee shop with a single point agenda: Hire our first ever employee or more appropriately the third guy in the team. It was an interview that was supposed to be conducted by us, instead the tables turned...

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Facebook Upgrades Fan Pages

February 11, 2011
Facebook Upgrades Fan Pages

Today’s morning brings a new surprise to all of us as Facebook has upgraded some of the features in Fan Pages. The changes as Facebook says are aimed to managing communication, improving expression and increasing engagement. The changes are in terms of visual and navigation appearance for fans as well page administrators. In addition,...

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Behind the Scenes: Making of a Fun Filled Saturday

January 24, 2011 (one comment)
Behind the Scenes: Making of a Fun Filled Saturday

So then, this one is for all those who think that Saturdays at workplace can be really boring!! We bet, you would take your words back after reading this post…. Last Saturday, i.e. on 22nd January 2011, we had a fun-filled photo-shoot at our office. I had requested friend, well-wisher and amateur photographer Mita...

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Discover the True Meaning of Your Job

January 15, 2011 (one comment)
Discover the True Meaning of Your Job

Discovery- the ongoing process within human mind. Our mind continuously discovers the new meaning of happenings around us. What do you think while you do your job? Have you discovered anything while doing your job? Are you doing it with your full concentration or just passing your time in the organization waiting every time...

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Let’s Welcome 2011 with Bacha Party :)

January 1, 2011
Let’s Welcome 2011 with Bacha Party :)

Today is the first day of a new year, first day of a new decade and marks the beginning of a new initiative. It is called “Bacha Party”. Bacha Party is a little initiative to start a social media movement for driving the eventual goal of organizing small parties for the street kids of...

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Social Media and Customer Support

December 4, 2010 (2 comments)
Social Media and Customer Support

Social Media and customer support, at first glance looks like a weird thing. Soon going to the depth, we find that it is possible and more effective than traditional customer service. The world is going social, so your friends, your business, your employees and also your consumers. Your product is no more isolated from...

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News: Our Facebook Research Gets Mentioned in Hindustan Times

September 17, 2010

Hindustan Times has published a story today which features our recent research on Facebook fan pages in India. The newspaper cites our research in the article titled, “Traffic cops get Facebook facelift”. Quotes from the story: A study conducted by Iffort, an India-based strategy and social media consulting firm, which was released on Wednesday,...

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A Study on How Business Entities in India are Using Facebook

September 15, 2010 (3 comments)
A Study on How Business Entities in India are Using Facebook

Hi everyone, Hope you are doing great. Here is a little news update from our team. Over the last few weeks/months we had been working on a pilot study to understand the applications of Facebook pages by Indian businesses. Primarily these are entities which have a degree of recognition and have consumption in various...

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7 Behavioral Aspects of Social Media Marketing

September 6, 2010
7 Behavioral Aspects of Social Media Marketing

We are noticing the presence of Social Media everywhere. Starting from independent consultants to big companies, all are moving towards Social Media to leverage whatever they can get out of it. Social Media Marketing is emerging as a great tool for those who have less budget for traditional marketing options. Everyone wants to make...

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Social Media Chat Noida

August 19, 2010 (one comment)
Social Media Chat Noida

Last Saturday, about ’25′ folks gathered for a meet which was an Open discussion and a Planning forum for ‘Noida’s First Ever Social Media Chat’. The Open Social Media Meetup was organized on 14th August at Barista, Shopprix Mall Noida. The attendees were working in a different field of career and very interested in...

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