If two wheels move the soul …

October 15, 2012
If two wheels move the soul …

… we are one of them. When it comes to a passionate biker community, all one can think of is wheels, freedom and an unexplored road. We could not help but relate the feeling to that of our love for Iffort and the path chosen for its success. Just one campaign with this amazing...

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From My Heart, From My Soul

October 13, 2012
From My Heart, From My Soul

I am young, I am passionate and I am a free soul. I love waking up to the sounds of birds chirping outside. I love taking up challenges, I love asking questions. I go by my instinct, not by what the world tells me. I love to ride, coz I love speed and I...

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It’s Your chance to Embark on a Trip of a Lifetime

October 12, 2012
It’s Your chance to Embark on a Trip of a Lifetime

True Wanderers 2.0 is Back! (Terminator Style.. ) And the stakes have got a few notches higher this year with Harley Iron 883 up for grabs. For folks new to the platform True Wanderers is a platform created by Wrangler to inspire everyday adventure and empower riders to discover their free spirit on the open...

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Bidding adieu but this isn’t the end!!

September 10, 2012
Bidding adieu but this isn’t the end!!

After a year and three months I have decided to call it a day at Iffort. At times priorities in your life let you make some decisions that could be surprising too and this is one of them. Let’s take a flashback, a year ago when I joined Iffort. The place was new for...

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In the mind of an Iffortian!

August 23, 2012
In the mind of an Iffortian!

Its a known Fact … We Iffortians work in a way, different from the rest. Curious about Us? A  mind Map might help …     

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How Indians Interact with Facebook Ads?

August 17, 2012
How Indians Interact with Facebook Ads?

Digital marketing software company Kenshoo has released an insightful research report which captures some trends on Social Media Advertising. The report talks about how different countries perform on Facebook’s ad metrics. For a country of 1.1 Billion India’s Internet user penetration currently stands at 5.4%. According to the report the online ad advertising spend...

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Innovation? Look within :)

August 12, 2012 (2 comments)
Innovation? Look within :)

He greets you with his signature smile every morning when you see him. He is always there, observing your every move and anticipating. Anticipating, where and how he can help you. He is shy, shy to look into your eyes since he has immense respect for you. He is always there for you, whether...

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Want to work with us?

July 31, 2012

Hi Guys! Hope things are going great with everyone At Iffort, we’re currently hiring a passionate intern for a position in Social Media. We’ve created a small video to share how does it feel to work at Iffort. Please do share this with friends in your network. If you want to work with us...

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Graphic outreach about Silicon Valley’s most powerful

July 20, 2012
Graphic outreach about Silicon Valley’s most powerful

Tony Shin has email us a wonderful infographic created by this team. It illustrates and focuses on the power and control of the Internet possessed by the few tech giants in Silicon Valley. Created by: OnlineMastersDegree.com

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The Curious Case of Goibibo.com Banner ads

July 3, 2012
The Curious Case of Goibibo.com Banner ads

While browsing on the web, I came across this ad from goibibo.com. The ad promised a very competitive fare for flights from Pune to New Delhi. With a price tag of Rs. 3535 only, I clicked on the ad as the price tag I was quite cheap and I thought it would be a good...

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