Indian Companies on Twitter – A Usage Study

March 8, 2010 (one comment)

We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. of tweets, tweet type, conversation type. Aaron from Money life has written an interesting news-piece featuring this study....

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Facebook vs Twitter (A Comparison)

March 3, 2010
Facebook vs Twitter (A Comparison)

With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. I was just  testing uberVU, a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are...

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New Office Pictures

February 26, 2010
New Office Pictures

With all your blessings and support Iffort has moved into an office located in Noida. We will be operating out of A-81, First Floor, Sector-65, Noida and will work in collaboration with itemperance – an IT Consulting company. Do drop in for a cup of coffee, we just love to connect and engage in...

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Social media planning outline

December 5, 2009 (6 comments)
Social media planning outline

Here are some quick pointers which need to be considered as an outline while planning for Web 2.0 & Social media in the enterprise.  The traditional principles of project planning & project management when used in conjunction with new media philosophies serve an effective combination: Understanding Awareness of top-level business goals Organizational functions Current...

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Social Media in India: Cost’ View

November 26, 2009 (2 comments)
Social Media in India: Cost’ View

With so much of consumption that you do on a daily basis, you might have heard and read about social media being free. Understandably, you have got valid reasons to treat social media as a zero cost entity. After all, you don’t need to pay a rupee to sign-up on new media tools like...

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Enterprise 2.0: Wiki adoption

November 23, 2009 (one comment)

Starting from today, every week we’ll be writing a series of posts focussed on Enterprise 2.0 culture. In this post, we talk about the adoption challenges faced by Enterprise Wikis. Wiki” (pronounced or ), meaning “fast“ in Hawaiian is a collaboration platform enabling users to write, share, edit, exchange content collectively with ease....

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What is ‘Iffort’?

November 19, 2009
What is ‘Iffort’?

Pronunciation: \ˈi-ff-ort-\  (i of ‘India’  ffort of ‘Effort’) Figuring out a name for your startup baby is always a challenging exercise. While choosing the name for our business, we’re looking at the following: It should be easy to short, easy to spell & pronounce It should reflect the organization’s work in some-sense Lastly, it...

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Our new website

November 18, 2009

We are very excited to inform you about the launch of our website www.iffort.com. It is a result of days of effort and rigorous brainstorming discussions In the true sense we’re calling it as ‘beta’ as we would like to improve with your feedback. Quick Preview Our goal was to have a website which...

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