Twitter

How our campaign trended on Twitter?

June 11, 2013
How our campaign trended on Twitter?

Mother’s Day is a celebration honoring mothers and motherhood, maternal bonds, and the influence of mothers in society. On the part of doing it in a big way, we wanted to marry the occasion of mother’s day with our brand idea of “Health” and engage the audience with some interesting conversations around mothers. So, dig into this infographic for quicker insights on the campaign,...

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If two wheels move the soul …

October 15, 2012
If two wheels move the soul …

… we are one of them. When it comes to a passionate biker community, all one can think of is wheels, freedom and an unexplored road. We could not help but relate the feeling to that of our love for Iffort and the path chosen for its success. Just one campaign with this amazing...

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#Twitter4Brands Event in London

June 15, 2012
#Twitter4Brands Event in London

Yesterday, Twitter marked conducted its first ever conference in London with #Twitter4brands event. The guest list in the panel included @jdaykin @IamLauraT @gracedent @stacygratz. I was following the event on my twitter timeline and there were some very interesting tweets and quotes shared by the attendees. 50% of Twitter’s 555m registered accounts follow less...

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Twitter Campaign Infographic : Who Can Resist?

June 13, 2012
Twitter Campaign Infographic : Who Can Resist?

For the last few weeks, our SM team was busy working on an exciting campaign for Crazeal (Groupon India).   We’ve created an infographic to share some of the work we did on Twitter for this campaign. Hope you guys would like it

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News Update :: Outlook Money Coverage

March 21, 2010

I was recently quoted in a story in Outlook Money. The Outlook Money story has been written by Anagh Pal and it is titled, ‘The Right Connect’. Quotes from the article: Daksh Sharma, co-founder, Iffort Consulting, a Web strategy and social media consulting firm, says: “The beauty is that consumers on the Internet are...

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Indian Companies on Twitter – A Usage Study

March 8, 2010 (one comment)

We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. of tweets, tweet type, conversation type. Aaron from Money life has written an interesting news-piece featuring this study....

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Facebook vs Twitter (A Comparison)

March 3, 2010
Facebook vs Twitter (A Comparison)

With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. I was just  testing uberVU, a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are...

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