Social Media

Get Help: Max Bupa’s Facebook engagement platform

January 21, 2014
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India’s premier health insurance company, Max Bupa now services hundreds of customers daily using its Facebook engagement platform – Get Help.  Get Help is one of a kind customer service platform which helps users to get services at their fingertips right from Facebook. Through this initiative, we have helped Max Bupa to take the...

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9 Things Restaurants Must Do on Facebook

November 26, 2013

Use of Facebook among restaurants is quite common these days! But how do you effectively leverage the platform for your restaurant? At Iffort, we have compiled a presentation with 9 tips to help you get the most of your Facebook presence. You can download the presentation from Slideshare or view it below. Our presentation...

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Top Social Media Brands of November 2012

December 13, 2012
Top Social Media Brands of November 2012

November was a month with lot of up’s and down’s for brands. While some brands managed to reclaim their top spots in the Social Media rankings, some saw a steep drop in engagement. We take a journey to look back at how brands fared in Social Media during the month of November with other...

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6 Sins a Brand Should Avoid on Facebook

November 1, 2012
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No, this is not one of those lists which will tell you what to do on Facebook. Every brand is on Facebook and everyone knows how to market their product or service on Facebook, after all which brand can resist staying away from a social network where there are whopping 50 million Indian users!...

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If two wheels move the soul …

October 15, 2012
If two wheels move the soul …

… we are one of them. When it comes to a passionate biker community, all one can think of is wheels, freedom and an unexplored road. We could not help but relate the feeling to that of our love for Iffort and the path chosen for its success. Just one campaign with this amazing...

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How Indians Interact with Facebook Ads?

August 17, 2012
How Indians Interact with Facebook Ads?

Digital marketing software company Kenshoo has released an insightful research report which captures some trends on Social Media Advertising. The report talks about how different countries perform on Facebook’s ad metrics. For a country of 1.1 Billion India’s Internet user penetration currently stands at 5.4%. According to the report the online ad advertising spend...

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Graphic outreach about Silicon Valley’s most powerful

July 20, 2012
Graphic outreach about Silicon Valley’s most powerful

Tony Shin has email us a wonderful infographic created by this team. It illustrates and focuses on the power and control of the Internet possessed by the few tech giants in Silicon Valley. Created by: OnlineMastersDegree.com

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Our exciting new journey begins with Google

June 29, 2012 (one comment)
Our exciting new journey begins with Google

The opportunity to work with world’s largest Internet company, Google doesn’t knock twice. It’s nice to know that at Iffort, we are playing a small part in the giant’s success and contributing to the growth of exciting social network Google+. In our short stint, the diverse portfolio of our work has extended across digital-video,...

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Twitter Campaign Infographic : Who Can Resist?

June 13, 2012
Twitter Campaign Infographic : Who Can Resist?

For the last few weeks, our SM team was busy working on an exciting campaign for Crazeal (Groupon India).   We’ve created an infographic to share some of the work we did on Twitter for this campaign. Hope you guys would like it

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5 Lessons Steve Jobs Could Teach You about Creating a Popular Blog

May 28, 2012 (one comment)
5 Lessons Steve Jobs Could Teach You about Creating a Popular Blog

“What can I learn from the business life of Steve Jobs that will help me grow my blog?” We’ve all asked ourselves the question. Because the public nature of blogging goes against his strict privacy policy, this isn’t an easy question to answer. But it’s one that I couldn’t get out of my head....

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