iffort

Bidding adieu but this isn’t the end!!

September 10, 2012
Bidding adieu but this isn’t the end!!

After a year and three months I have decided to call it a day at Iffort. At times priorities in your life let you make some decisions that could be surprising too and this is one of them. Let’s take a flashback, a year ago when I joined Iffort. The place was new for...

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In the mind of an Iffortian!

August 23, 2012
In the mind of an Iffortian!

Its a known Fact … We Iffortians work in a way, different from the rest. Curious about Us? A  mind Map might help …     

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Innovation? Look within :)

August 12, 2012 (2 comments)
Innovation? Look within :)

He greets you with his signature smile every morning when you see him. He is always there, observing your every move and anticipating. Anticipating, where and how he can help you. He is shy, shy to look into your eyes since he has immense respect for you. He is always there for you, whether...

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Want to work with us?

July 31, 2012

Hi Guys! Hope things are going great with everyone At Iffort, we’re currently hiring a passionate intern for a position in Social Media. We’ve created a small video to share how does it feel to work at Iffort. Please do share this with friends in your network. If you want to work with us...

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The Curious Case of Goibibo.com Banner ads

July 3, 2012
The Curious Case of Goibibo.com Banner ads

While browsing on the web, I came across this ad from goibibo.com. The ad promised a very competitive fare for flights from Pune to New Delhi. With a price tag of Rs. 3535 only, I clicked on the ad as the price tag I was quite cheap and I thought it would be a good...

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3 Reasons Why You are Addicted to Gaming :)

June 30, 2012
3 Reasons Why You are Addicted to Gaming :)

Can’t stay away from playing that nerve wrecking level of Angry Birds or are you sneaking to that incognito window to check those fresh farm tomatoes on Farmville ?  Then you are probably another Game addict   In the blog I try to demystify what keeps you addicted to these games. 1: I Gotcha complete this...

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Our exciting new journey begins with Google

June 29, 2012 (one comment)
Our exciting new journey begins with Google

The opportunity to work with world’s largest Internet company, Google doesn’t knock twice. It’s nice to know that at Iffort, we are playing a small part in the giant’s success and contributing to the growth of exciting social network Google+. In our short stint, the diverse portfolio of our work has extended across digital-video,...

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#Twitter4Brands Event in London

June 15, 2012
#Twitter4Brands Event in London

Yesterday, Twitter marked conducted its first ever conference in London with #Twitter4brands event. The guest list in the panel included @jdaykin @IamLauraT @gracedent @stacygratz. I was following the event on my twitter timeline and there were some very interesting tweets and quotes shared by the attendees. 50% of Twitter’s 555m registered accounts follow less...

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Twitter Campaign Infographic : Who Can Resist?

June 13, 2012
Twitter Campaign Infographic : Who Can Resist?

For the last few weeks, our SM team was busy working on an exciting campaign for Crazeal (Groupon India).   We’ve created an infographic to share some of the work we did on Twitter for this campaign. Hope you guys would like it

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Triple Bottom Line Thinking for Social Media

May 28, 2012

Social Media isn’t just about updating status & putting messages.That is what  Adam Leiter, the senior vice-president with Star Group has to say.He has written an excellent post on Triple Bottom Line thinking for Social media at techipedia.com. Adam talks about triple bottom line thinking which was first coined by John Elkington in 1994. John argued...

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