Being a digital agency, large part of our time is spent online working on activations and campaigns of all sorts. However, nothing can beat the experience of doing things on-ground and meeting people in real time! That’s what we have started with when our client Max Bupa announced the 2nd edition of its flagship event ‘Walk for Health’. As a part of our digital offering, Iffort has been reaching out to various groups of interests with the message of next month’s event on 20th October 2013.
Today i.e. on the 3rd Saturday of September, we organised a walk in collaboration with a small but lively Facebook photo-community called ClickCraft at Qutub Minar. ClickCraft is a group that essentially comprises of working professionals from the IT domain & are also bitten by the photography bug. The amateur group of photo enthusiasts meet quite often for heritage walks!
It was great to have people from different walks of life and age-groups join us for this walk. It was fun to learn about Ali Minar, Ashok Pillar, Qutub Minar with a health connect as all we enjoyed our morning walk.
Here are some pictures from the walk 
Members from the group & Max Bupa team posed for a group pic before we started
Guided Photo Walk for Health with ClickCraft at Qutub Minar, Delhi
The guide kept everyone engaged with his tales of the minar
It ain’t easy to guide a group of over 30 people, but our friend managed it well
Ananda, founding member of ClickCraft has been very supportive of the Walk for Health concept
7 year old Ryan was the youngest member in the group. He was quiet upbeat to walk and click
Shrey from team iffort
Amidst all the fun, Ipsita and Archita were busy coordinating and tweeting.
Sunny was all geared up to participate in the event and drove all the way from Noida for the morning walk.
Heritage monuments in India are a heaven for bird-watchers!
and finally the Qutub Minar
