How our campaign trended on Twitter?

June 11, 2013

Infographic for Max Bupa

Mother’s Day is a celebration honoring mothers and motherhood, maternal bonds, and the influence of mothers in society.

On the part of doing it in a big way, we wanted to marry the occasion of mother’s day with our brand idea of “Health” and engage the audience with some interesting conversations around mothers. So, dig into this infographic for quicker insights on the campaign, and derive some inspiration from our strategy that left an impact nationwide.




Being a social media strategist & a copywriter at iffort, she loves to read Archie's, listen to her iPod, and is fond of romantic Hollywood flicks. Oh, did i mention sometimes she can crunch ideas too!

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