November was a month with lot of up’s and down’s for brands. While some brands managed to reclaim their top spots in the Social Media rankings, some saw a steep drop in engagement.
We take a journey to look back at how brands fared in Social Media during the month of November with other details like top-performing posts. The data below has been provided by Social Bakers – a research and analytics company.
Metrics used for measurement are:
a) Engagement Rate – The % of your fan base who interact on average with your post.
b) Response Time – The average time a brand takes to reply to any wall post.
c) Response Rates – The % of wall posts which are responded to by the brand.
With Christmas and New Year on the charts, most of the brands are engaging with consumers using offers and lots of contests. It will be exciting to watch how December will unfold in the world of Social Media and which brand will steal the show!