Triple Bottom Line Thinking for Social Media

May 28, 2012
Social Media isn’t just about updating status & putting messages.That is what  Adam Leiter, the senior vice-president with Star Group has to say.He has written an excellent post on Triple Bottom Line thinking for Social media at techipedia.com. Adam talks about triple bottom line thinking which was first coined by John Elkington in 1994. John argued that companies should be preparing 3 bottom lines – The P&L account, The People Account and the Planet account.

 

Adam takes a philosophical approach to connect this line of thought in the social context. Read on to find-out.
Varun S

Varun S

Our Digital Marketing guy, a Music Lover & Photography buff,Corona is like his energy source ;). A bit Devilish by nature, yet brings a smile to everyone. You will spot Him eating Skittles :D

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