“We believe in going our own way no matter which way the rest of the world is going.”
These iconic lines from Harley’s commercial have been driving our heart & mind as 12 souls inside Iffort were working passionately towards one common goal i.e. successful re-branding of Iffort.
From mid 2011 onwards, we have undergone some operational changes with itemperance consulting pvt. Ltd. becoming the parent company.
To address this change in an efficient way we thought it was vital to give brand Iffort a new visual identity which represents the broad spectrum of work we do ranging from digital activation campaigns to building large scale applications.
Fundamentally this brings about a shift from being a niche social media agency to becoming a digital media agency. During this year we’ve done good amount of work which is in the business & technology domain which includes shaping up the online identities of brands, e-commerce projects and micro-portals. At the same time, we’ve continued to build on our reputation as a social media powerhourse helping brands to grow their online communities & engage with target audience.
The change is also reflected in our new logo which visually connects with our open culture philosophy beautifully. We are a fun loving company and our new logo carries that image very well.
We’ve also been working on our website for creating a strong positioning and representation of the brand Iffort.
The team has been working hard during these days and here some pictures which show the work that has been going on behind the scenes 
On this note, we welcome you to take a look at our new home www.iffort.com. On behalf of iffort family here’s wishing all of you a very Happy New Year 2012 again.
