Facebook Upgrades Fan Pages

February 11, 2011

Today’s morning brings a new surprise to all of us as Facebook has upgraded some of the features in Fan Pages. The changes as Facebook says are aimed to managing communication, improving expression and increasing engagement. The changes are in terms of visual and navigation appearance for fans as well page administrators. In addition, there are set of new features to spice up the page functionality.

While, Facebook has released an official note about the announcement, here is what I understand from the upgrade:

Tabs make way for Pictures

Like profiles, Facebook pages would now display your most recent uploads or tagged pictures at right the top.

Tabs Shift to Left Navigation

Don’t worry the tabs haven’t gone anywhere :) Like your profile, they have just shifted to the left navigation area. What’s more there is also a special view for page administrators called as the “Admin View”.

Profile Pictures of Page Administrators

Now page administrators don’t need to go to the page settings, to figure out who the other page administrators are. I tested this feature and from what it appears, this is only meant for the admins. Fans, won’t able to see the profile pictures of page administrators.

Set Page as Your Profile

If you use this feature, you would be able to receive notifications for all the interactions made on your page. That’s not all you can also comment on other pages on behalf of the page. Example, I can comment on the itemperance fan page in the name of Iffort and not Daksh Sharma.

Off-course, whenever you want you can switch to your normal Facebook profile.

Comment on Your Fan Page from Your Facebook Profile

A feature that’s perhaps everybody was craving for. Earlier, whenever you made comments on your fan-page they were not linked to your profile. Now you have an option of choosing how you want your comments to be displayed i.e. from Your FB Profile or as Page.

Add Featured Pages and Page Admin Profile Pics

You could say, this is Facebook’s method of Backlinking/Creating a blogroll. On your fan page, you can display other pages that you like. Moreover, you can also display profile pictures of page administrators who manage those fan-pages.

For details about the announcement please read the Facebook note.

What do you think about the latest updates to Fan pages? How would this impact your fan-page? Is there any feature that we have missed. Please feel free to add through comments !!

NOTE: This post is written by Daksh Sharma. To know more about his rants, please read his blog http://themarketingblog.wordpress.com for follow him on twitter at indianterrain.



Iffort is a high performance social media and digital consulting firm helping entrepreneurs & business units to create successful online experiences.

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