Hindustan Times has published a story today which features our recent research on Facebook fan pages in India. The newspaper cites our research in the article titled, “Traffic cops get Facebook facelift”.
Quotes from the story:
A study conducted by Iffort, an India-based strategy and social media consulting firm, which was released on Wednesday, declared Delhi Traffic Police and MTV India as the most active and popular brands respectively.
Iffort recently conducted a similar study on brands, using Twitter, another popular social networking site.
Iffort Consulting selected and reviewed Facebook fan pages of 25 select brands from several industry verticals, including media, consumer durables and publishing for over a month.
We kept an eye on the posts of the brands for over a month and found average 13 wall posts from the administrator of Traffic Police in a day. This is really amazing,” said Daksh Sharma, director, Iffort.