Monthly Archives: September 2010

News: Our Facebook Research Gets Mentioned in Hindustan Times

September 17, 2010

Hindustan Times has published a story today which features our recent research on Facebook fan pages in India. The newspaper cites our research in the article titled, “Traffic cops get Facebook facelift”. Quotes from the story: A study conducted by Iffort, an India-based strategy and social media consulting firm, which was released on Wednesday,...

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A Study on How Business Entities in India are Using Facebook

September 15, 2010 (3 comments)
A Study on How Business Entities in India are Using Facebook

Hi everyone, Hope you are doing great. Here is a little news update from our team. Over the last few weeks/months we had been working on a pilot study to understand the applications of Facebook pages by Indian businesses. Primarily these are entities which have a degree of recognition and have consumption in various...

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7 Behavioral Aspects of Social Media Marketing

September 6, 2010
7 Behavioral Aspects of Social Media Marketing

We are noticing the presence of Social Media everywhere. Starting from independent consultants to big companies, all are moving towards Social Media to leverage whatever they can get out of it. Social Media Marketing is emerging as a great tool for those who have less budget for traditional marketing options. Everyone wants to make...

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