In this fast moving world where social media traffic is flowing like anything and we are witnessing more and more organizations entering in this playground. Companies are developing their marketing strategies based on the context of social media. Either it could be making a business page on Facebook or posting short messages on twitter, companies are competing to establish an identity for their brand in ‘Social Media’.
To make a strategy better you need to keep an eye on the market to know about the various activities that are happening around. The same goes for Social Media Marketing. You need to monitor your social media activities and analyze the competition behavior.
For brands, it is better to know what people are saying about them, their products and reputation in various blogs, social communities, forums and micro blogging sites like twitter. With that comes the need of social media monitoring and analytics.
How will we do it?
Now that we have established the need of social media monitoring, the next thing is how to use it?
To know what is happening around social media, you need to discover conversations and activities in real time. You have to analyze and measure trends; know the geographical and demographical information of the users and evaluate the positive and negative opinions that are displaying in social sites.
Some really nice tools and services are available to enhance your experience of social media monitoring and analytics. Here are the finest of them-
Tools and Services
Radian6 gives a good platform of engaging with your customers. It helps you to listen to your customers, measuring the influence of their talks and monitoring buzz. You can take a test drive here
TweetDeck is a powerful tool to synchronize your social accounts to your desktop. It uses Adobe AIR to give you a desktop interface. You don’t need to open your browser again to be in touch with your social media. It supports multiple social accounts including Facebook, twitter, LinkedIn, MySpace, Foursquare and Google buzz.
As they have mentioned on their homepage, they are helping brand teams to tune into social media. You can have a look on their Case Study page (http://www.scoutlabs.com/case-study/) to know about clients like Fortex Group, Disney, Netflix etc.
Addictomatic, as interesting service as their tagline that says, ‘inhale the web’. Just type any topic and hit enter key, you will find a single page displaying results about what people on various sites like Twitter, Bing, Google, Youtube, Digg, Friendfeed and more, are talking about that specific topic.
Track your reputation in social media, gain valuable insights, make your marketing campaigns better and monitor social sentiments; all of these are the services provided by Trackur. You can register for a free account and try its services that are starting just at $18/month for personal use.
See the real time news and updates that are happening on the web for a particular topic. Results are displayed from various sources including live pictures and news blogs. The ‘Insights’ feature of the site displays various metrics like keywords, Hashtags, Top Links, Top Influencers and Sentiment etc. Currently, it is in alpha. You can request for an account.