The latest issue of Business India dated May 16,2010, covered Iffort‘s study “Indian Companies on Twitter: A Usage Study”.
The story titled “The Twitter Generation-Life in 140 characters” has been compiled by Parthasarathi Swami and Hiral Sheth.
The news story basically talks about the sudden popularity of Twitter among various sections of the society, like the business organisation,politics,the entertainment industry etc. The story also focuses on figuring out the age-group that is most active on Twitter, and what do they use it for.
We can also see a comparison between Twitter and other social networking sites like Facebook,MySpace,Orkut etc.
Quotes from the new story mentioning Iffort:
If a company is known by the men it keeps on projects such as social media,India Inc is rates very poorely. According to Daksh Sharma,co-founder and delivery head of Iffort Consulting,a start-up in the Web strategy and social media consulting space,very few Indian companies are on Twitter and Facebook.
Iffort Consulting has just completed a study titled Indian Companies on Twitter: A Usage Study. It looked at companies in ninie verticals-information technology (IT)/IT-enabled services, telecom, fast-moving consumer goods, healthcare, internet, finance, logistics, media and automobiles.
Here is the entire News Story on Business India May 16,2010 issue: