Monthly Archives: March 2010

A new member in the iffort family :)

March 25, 2010 (4 comments)
A new member in the iffort family :)

Hello friends, My name is Nimsha Singh and i am the latest addition to Iffort . I am pursuing a course in Mass communication from Indraprastha College For Women and have joined iffort as an intern. My work will focus on Community Management & Social Media Marketing. My first day here, is going great....

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News Coverage: Business Today & Dainik Jagran

March 22, 2010

In separate news pieces, we were covered by Business Today & Dainik Jagran. In the first story, we were mentioned in a ‘Business Today’ news story. The author takes references from our recently completed twitter study. The article is titled as ‘India INC’s tryst with Twitter’. Quotes from the Twitter story: The Twitter bug...

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News Update :: Outlook Money Coverage

March 21, 2010

I was recently quoted in a story in Outlook Money. The Outlook Money story has been written by Anagh Pal and it is titled, ‘The Right Connect’. Quotes from the article: Daksh Sharma, co-founder, Iffort Consulting, a Web strategy and social media consulting firm, says: “The beauty is that consumers on the Internet are...

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Indian Companies on Twitter – A Usage Study

March 8, 2010 (one comment)

We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. of tweets, tweet type, conversation type. Aaron from Money life has written an interesting news-piece featuring this study....

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Facebook vs Twitter (A Comparison)

March 3, 2010
Facebook vs Twitter (A Comparison)

With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. I was just  testing uberVU, a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are...

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