Social media planning outline

December 5, 2009 (6 comments)
Project Management Lifecycle

Image by Ivan Walsh via Flickr

Here are some quick pointers which need to be considered as an outline while planning for Web 2.0 & Social media in the enterprise.  The traditional principles of project planning & project management when used in conjunction with new media philosophies serve an effective combination:

Understanding

  • Awareness of top-level business goals
  • Organizational functions
  • Current needs, future needs & their mapping with business goals

Buy-in

  • Mandate of stakeholders, top management
  • Approval stages

Impact

  • On business-goals
  • On organizational functions
  • On organizational processes
  • On currently used applications/systems

Approach

  • Towards roll-out (top-down, bottom-up)
  • Backup plan

Deliverables

  • List of deliverables (tangible & intangible)
  • Priorities
  • Time
  • Phases

Cost

  • People
  • Time
  • Technology

In the coming days we look at the above factors in detail.

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Iffort

Iffort

Iffort is a high performance social media and digital consulting firm helping entrepreneurs & business units to create successful online experiences.

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