Pronunciation: \ˈi-ff-ort-\ (i of ‘India’ ffort of ‘Effort’)
Figuring out a name for your startup baby is always a challenging exercise. While choosing the name for our business, we’re looking at the following:
- It should be easy to short, easy to spell & pronounce
- It should reflect the organization’s work in some-sense
- Lastly, it should reflect your organization’s spirit (young, energetic)
Debates followed, discussions emerged, telcos happened and finally after a lot of disagreements/agreements, connotation/impact we zeroed down on the name ‘Iffort’.
What does ‘Iffort’ mean?
The word Iffort is reminiscent of Effort for pronunciation. The prefix ‘i’ is a double-edged sword reflecting ‘Internet‘ & ‘Innovation’. Derivative meaning: Iffort reflects an innovative effort in the space of Internet.
In the dictionary books, there is no word with the name ‘Iffort’.
Tell us what do you think about it?
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