Enterprise 2.0: Wiki adoption

November 23, 2009 (one comment)

Starting from today, every week we’ll be writing a series of posts focussed on Enterprise 2.0 culture. In this post, we talk about the adoption challenges faced by Enterprise Wikis.

Wiki” (pronounced [ˈwiki] or [ˈviki]), meaning “fast“ in Hawaiian is a collaboration platform enabling users to write, share, edit, exchange content collectively with ease. In the enterprise/organizational context ‘Wiki’ is primarily used for knowledge sharing.

On the cultural side, Wiki has shaped up as one of the best platforms for knowledge sharing across & within teams. Talking about technology, we have many content management systems (mediawiki, wetpaint, atlassian) which can be used for implementing a Wiki.

Amidst all this success, several challenges need to be overcome to ensure a successful implementation of a Wiki:

  • Technology or Culture?
    What kind of benefit does a Wiki provide? Is it purely technological or it is cultural benefit?
  • People – Who will drive Wiki?
    A common exercise during rollout is to identify a champion who will drive the tool. A consultant does his job by giving the advice about using a wiki, taking you through the numerous case-studies. But when it comes to implementing they are not the experts. During situations like these, you are not sure about who the project coordinator is.
  • People – Low participation
    Evaluating the success of a new change can be monitored by the user-participation graph. Post rollout, all your statistics (no. of page views, no. of user-created pages, discussions) reveal extremely low participation.
  • Technology – Do I need another tool?
    If the employees & their peers have been using different mechanisms for exchanging information their first question would be why do I need to install a new tool? I have been already using the file-sharing drives and other protocols like instant messaging system for knowledge sharing.
  • Technology – Security
    There is a paradoxical relationship between ‘openness’ & ‘data-security’. While Web2.0 is about principles of sharing, openness on the flip-side data security is one-aspect you cannot ignore. Moving beyond the trust layers for your employees how can you control unethical practices like copying of wiki data by disgruntled employees? Are features like access-control & user-privileges part of the Wiki philosophy?
  • Cost & ROI – People/Time
    Since there are people from multiple disciplines involved in Wiki, how do you justify their involvement (time/money). What are the benchmarks for evaluating the success of Wiki?

Thinking about the answers to these questions? Next week, we will talk about how to overcome these challenges.


About Iffort

Iffort is an India based web strategy & social media consulting firm that plans, creates and executes a thorough roadmap to deliver tangible value for its clients and their stakeholders.  For more information about our Enterprise 2.0 offerings, please visit our services page.



Iffort is a high performance social media and digital consulting firm helping entrepreneurs & business units to create successful online experiences.

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One Response to Enterprise 2.0: Wiki adoption

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